A proposal to create a waifu task force, yWaifus, that has the power to commission and curate art used for marketing purposes.**
Ever since Yearn’s nativity, the community has utilized anime characters, sometimes referred to as waifus, as a marketing tool that resonates deeply with DeFi users. Anime is at the core of DeFi pop culture, and has been becoming more widely accepted in the global mainstream over the past several years.
Because of this, the community would like to commission high quality waifu art for future marketing purposes.
The growing attention on Yearn has resulted in differentiated opinions regarding the waifus used in conjunction with the protocol’s press releases, announcements etc.
Due to this, Yearn would like to maintain the ethos of the community, while satisfying a more diversified crowd.
Currently, Yearn has a small collection of custom YFI themed waifus in its possession, but there is no single waifu associated with the brand at this time. Further creation of waifus will allow for criticism to be addressed, the quality of art to be improved, and potentially find a waifu that becomes tied to Yearn’s brand.
The yWaifus will focus on picking artists, defining criteria of the art and choosing the appropriate market value to pay for the commissions.
Community discussion regarding waifu art will be welcomed, and there is already a channel in the Yearn Talk Discord server regarding this topic, called #yfi-waifus.
Create yWaifu team and continue the curation of waifu art