# yETH logo design **URL:** \ **Category:** General Chat\ **Created:** [26 September 2020 20:06 UTC](https://gov.yearn.fi/t/yeth-logo-design/6279 "2020-09-26T20:06:50Z")\ **Posts on this page:** 19\ **Page:** 1
**Author:** ![bigba\_daboom](https://avatars.discourse-cdn.com/v4/letter/b/bbce88/32.png) [@bigba\_daboom](https://gov.yearn.fi/u/bigba_daboom)\ **Post date:** [26 September 2020 20:06 UTC](https://gov.yearn.fi/t/yeth-logo-design/6279/1 "2020-09-26T20:06:50Z")
I’ve designed a yETH logo to go along with the new yUSD logo. A strong visual style can help with clarity, legitimacy and branding of our new yETH token. Thoughts? ![yETH](https://europe1.discourse-cdn.com/flex013/uploads/yearn/original/2X/7/77807814b9e0dea221415b648ce828d18470f7ba.png) Who am I? I work with Kirby on the media side. First day YFI “miner” - Voted on nearly every YIP - Community Builder I created this piece for the yUSD announcement last week: [Yield Never Ends - yUSD](https://app.rarible.com/token/0x529b6787c72a6c56b8baf5c758d95f99d2dfcf0d:6:0x7bfee91193d9df2ac0bfe90191d40f23c773c060) ---
**Author:** ![green](https://avatars.discourse-cdn.com/v4/letter/g/54ee81/32.png) [@green](https://gov.yearn.fi/u/green)\ **Post date:** [26 September 2020 20:33 UTC](https://gov.yearn.fi/t/yeth-logo-design/6279/2 "2020-09-26T20:33:09Z")
yUSD has a smile at an angle, this is completely horizontal. what’s the thinking there? thanks! ---
**Author:** ![Sam](https://avatars.discourse-cdn.com/v4/letter/s/5f9b8f/32.png) [@Sam](https://gov.yearn.fi/u/Sam)\ **Post date:** [26 September 2020 21:00 UTC](https://gov.yearn.fi/t/yeth-logo-design/6279/3 "2020-09-26T21:00:24Z")
Looks awesome! A little ‘Amazon-y’. Would it be possible to consider a variation? I loved your yUSD piece (I own one) and I wonder if you could have a blue circle with the ETH diamond inside and the ‘smile’ arrow going sideways from one point to the other? Kind of similar to the yUSD logo. E.g. ![IMG_4820](https://europe1.discourse-cdn.com/flex013/uploads/yearn/original/2X/8/8fc024fd5ebaf4ce98edcd26c3dfd233e7821cd8.jpeg) ---
**Author:** ![crisgarner](https://dub1.discourse-cdn.com/flex013/user_avatar/gov.yearn.fi/crisgarner/32/1499_2.png) [@crisgarner](https://gov.yearn.fi/u/crisgarner)\ **Post date:** [26 September 2020 21:15 UTC](https://gov.yearn.fi/t/yeth-logo-design/6279/4 "2020-09-26T21:15:26Z")
I do like that variation ---
**Author:** ![bigba\_daboom](https://avatars.discourse-cdn.com/v4/letter/b/bbce88/32.png) [@bigba\_daboom](https://gov.yearn.fi/u/bigba_daboom)\ **Post date:** [26 September 2020 23:43 UTC](https://gov.yearn.fi/t/yeth-logo-design/6279/5 "2020-09-26T23:43:39Z")
Thx for the thoughts and sugs. I’m definitely hearing the “too amazon-y” across the board. I’ll do some more iterations and report back. Keep comments coming if you have an opinion! ---
**Author:** ![Bob\_The\_Buidler](https://dub1.discourse-cdn.com/flex013/user_avatar/gov.yearn.fi/bob_the_buidler/32/2481_2.png) [@Bob\_The\_Buidler](https://gov.yearn.fi/u/Bob_The_Buidler)\ **Post date:** [27 September 2020 00:20 UTC](https://gov.yearn.fi/t/yeth-logo-design/6279/6 "2020-09-27T00:20:57Z")
I also really like this concept, consistent branding is as important as creativity here and I think this concept nails it on both fronts ---
**Author:** ![LapisLime](https://avatars.discourse-cdn.com/v4/letter/l/91b2a8/32.png) [@LapisLime](https://gov.yearn.fi/u/LapisLime)\ **Post date:** [27 September 2020 03:54 UTC](https://gov.yearn.fi/t/yeth-logo-design/6279/7 "2020-09-27T03:54:04Z")
And it suggests that ETH cycles back into ETH, which is consistent with the vault strategies – get back more of what you put in. ---
**Author:** ![Maki](https://dub1.discourse-cdn.com/flex013/user_avatar/gov.yearn.fi/maki/32/150_2.png) [@Maki](https://gov.yearn.fi/u/Maki)\ **Post date:** [27 September 2020 04:26 UTC](https://gov.yearn.fi/t/yeth-logo-design/6279/8 "2020-09-27T04:26:42Z")
I would make the arrow just a bit smaller but I like it and on theme with yUSD ---
**Author:** ![bigba\_daboom](https://avatars.discourse-cdn.com/v4/letter/b/bbce88/32.png) [@bigba\_daboom](https://gov.yearn.fi/u/bigba_daboom)\ **Post date:** [27 September 2020 05:30 UTC](https://gov.yearn.fi/t/yeth-logo-design/6279/9 "2020-09-27T05:30:44Z")
Here are a few options based on feedback. They are mockups — a little too lo-res and would need cleanup, etc. They are all darker than the first pass. I tweaked the radius of the “smile” to make it less Amazon, and more in line with yUSD. I think I like 1a and 2a best. It’s a cleaner read. They are the same design and could both be used as needed. I might need to thicken the shard outlines for when it’s smaller scale. That said, the rotation with the sideways smile is fun and could be more memorable. The only worry I have there is we risk limiting future design as we are tying ourselves to the smile design element, and a particular direction or placement of the element. But if others love it, I’m in! I think the tweak to the arrow addressed the note that inspired 1c, but I threw it on there. 2c doesn’t really work for me. I can’t unsee a one-eyed monster of some sort. Have at it! ![image](https://europe1.discourse-cdn.com/flex013/uploads/yearn/original/2X/2/2c94e7bd87bf82e1c5165396cf8e86ce450e7d24.png) ---
**Author:** ![Sam](https://avatars.discourse-cdn.com/v4/letter/s/5f9b8f/32.png) [@Sam](https://gov.yearn.fi/u/Sam)\ **Post date:** [27 September 2020 08:51 UTC](https://gov.yearn.fi/t/yeth-logo-design/6279/10 "2020-09-27T08:51:18Z")
Awesome work! Thanks for putting some options together. Now that you mention it, I can’t unsee the one-eyedness of 2c either. My vote is for 2a. ---
**Author:** ![Bob\_The\_Buidler](https://dub1.discourse-cdn.com/flex013/user_avatar/gov.yearn.fi/bob_the_buidler/32/2481_2.png) [@Bob\_The\_Buidler](https://gov.yearn.fi/u/Bob_The_Buidler)\ **Post date:** [27 September 2020 15:03 UTC](https://gov.yearn.fi/t/yeth-logo-design/6279/11 "2020-09-27T15:03:41Z")
I like 2a for the main logo with the option to use 1a depending on the context/theme of the page it is used on ---
**Author:** ![LapisLime](https://avatars.discourse-cdn.com/v4/letter/l/91b2a8/32.png) [@LapisLime](https://gov.yearn.fi/u/LapisLime)\ **Post date:** [27 September 2020 15:50 UTC](https://gov.yearn.fi/t/yeth-logo-design/6279/12 "2020-09-27T15:50:48Z")
2c. It may also work with more logos in the future. ---
**Author:** ![Bob\_The\_Buidler](https://dub1.discourse-cdn.com/flex013/user_avatar/gov.yearn.fi/bob_the_buidler/32/2481_2.png) [@Bob\_The\_Buidler](https://gov.yearn.fi/u/Bob_The_Buidler)\ **Post date:** [27 September 2020 17:30 UTC](https://gov.yearn.fi/t/yeth-logo-design/6279/13 "2020-09-27T17:30:46Z")
I kind of agree both that 2c is an awesome concept and tht 2c looks like a one eyed monster. I think we should work with 2c but try to get rid of that effect, maybe toying with the colors would help? Swapping light/dark areas? Idk I can barely draw a stick figure but I thibk 2c is consistent with current branding for yUSD and gives us a good blueprint to go off of for future vault art ---
**Author:** ![Sam](https://avatars.discourse-cdn.com/v4/letter/s/5f9b8f/32.png) [@Sam](https://gov.yearn.fi/u/Sam)\ **Post date:** [27 September 2020 18:50 UTC](https://gov.yearn.fi/t/yeth-logo-design/6279/14 "2020-09-27T18:50:23Z")
A variation for 2c, perhaps, could be to straighten the ETH logo (vertical) and make it a bit smaller so it fits in the curve of the arrow. ---
**Author:** ![Matternhorn](https://dub1.discourse-cdn.com/flex013/user_avatar/gov.yearn.fi/matternhorn/32/1495_2.png) [@Matternhorn](https://gov.yearn.fi/u/Matternhorn)\ **Post date:** [27 September 2020 19:45 UTC](https://gov.yearn.fi/t/yeth-logo-design/6279/15 "2020-09-27T19:45:04Z")
I think if you could combine 1b and 2a that would look nice. I like the ETH not rotated in 1a and 2a but I like the arrow in 1b and 2b. ---
**Author:** ![YieldBouncer](https://dub1.discourse-cdn.com/flex013/user_avatar/gov.yearn.fi/yieldbouncer/32/62_2.png) [@YieldBouncer](https://gov.yearn.fi/u/YieldBouncer)\ **Post date:** [28 September 2020 05:40 UTC](https://gov.yearn.fi/t/yeth-logo-design/6279/16 "2020-09-28T05:40:42Z")
love 2b and 2c. Time to poll up? ---
**Author:** ![bigba\_daboom](https://avatars.discourse-cdn.com/v4/letter/b/bbce88/32.png) [@bigba\_daboom](https://gov.yearn.fi/u/bigba_daboom)\ **Post date:** [28 September 2020 07:35 UTC](https://gov.yearn.fi/t/yeth-logo-design/6279/17 "2020-09-28T07:35:37Z")
Hey all. Thanks for all the feedback. It’s been great to hear thoughts and additional ideas. I just wanted to give an update. The yearn devs have been in contact with me and I’m doing some internal iterations before coming back here. We need to take into account the other yVault tokens such as yLINK, yBTC, etc to make a consistent, coherent and scalable design for future vault products. I believe when designing this, my vision was much smaller than this project is/will encompass. Super excited for where we are all going! ---
**Author:** ![bigba\_daboom](https://avatars.discourse-cdn.com/v4/letter/b/bbce88/32.png) [@bigba\_daboom](https://gov.yearn.fi/u/bigba_daboom)\ **Post date:** [29 September 2020 16:48 UTC](https://gov.yearn.fi/t/yeth-logo-design/6279/18 "2020-09-29T16:48:57Z")
Just wanted to give an update here. Tracheopteryx posted a site map and naming convention draft this morning. Check it out as this work all goes hand in hand. > [@Website Plan & Site Map](http://gov.yearn.fi/t/website-plan-site-map/6380): > > Hey all, would love to get some feedback on some design and branding work that’s been ongoing. Website A group of community members has informally grouped up in a leaderless way and have been working on branding, design, and the website. This is the result of many people’s work, including: @FutureFund, @iTo, @WrongNebula, @nomad, @Definn, @x48, @Danger, @learnyearn, @lehnberg, @franklin, milkyklim, banteg and many others I apologize for forgetting atm. This is an ongoing and open process so i… > [@Naming Conventions (Rough Rough Draft)](http://gov.yearn.fi/t/naming-conventions-rough-rough-draft/6381): > > This is an incomplete draft attempting to formalize our product names so we can have better consistency in docs and ideally this should help create a naming pattern for future products and create more clear mental models for how objects in the yearn ecosystem function and relate. Some of these updated names are based on conversations and others are my best guess. Nothing here is approved or final in anyway, this is very speculative so please help us improve. Product Names Vaults Formal Full N… As I mentioned before, the vision for the yXXX products is bigger than I had realized. We need a coherent design that can scale along with the yield products. I simplified the design even more and the community site designers are liking this idea of “blue-ifying” each underlying vault asset and cornering the blue coin market. Here is the latest version I did for yETH, yBTC, and yLINK. ![image](https://europe1.discourse-cdn.com/flex013/uploads/yearn/original/2X/4/4324a42b462b453c86ef3d9732cce57cb5b55ddb.png) I am handing this work over to Future and the design team to continue iterating and do a more formal community design presentation. Thank you to everyone for your input and thoughts. It was great to get your feedback and support! ---
**Author:** ![Bob\_The\_Buidler](https://dub1.discourse-cdn.com/flex013/user_avatar/gov.yearn.fi/bob_the_buidler/32/2481_2.png) [@Bob\_The\_Buidler](https://gov.yearn.fi/u/Bob_The_Buidler)\ **Post date:** [4 October 2020 21:21 UTC](https://gov.yearn.fi/t/yeth-logo-design/6279/19 "2020-10-04T21:21:52Z")
Thank you for your service!